Geoffrey Proudlock opened the first shop in 1979. Today his daughter Sally runs the flagship at 15 Market Street, three floors deep, plus the summer garden marquee on the rear. Screws by the box on the ground floor, the Aladdin\'s cave of cookware and gifts on the first, furniture and beds on the top. Forty-six years of trading on the same Northumberland market square.
The first question a first-time visitor asks. Each floor laid out below, with the departments on it and the local trades that run from the ground-floor counter.
The working shop. Screws by the box, paint by the tin, tools, fixings, electrical, plumbing, garden tools, and the in-shop trades the town has come in for since 1979.
Home Hardware Direct member. The trade counter at the back.
The Aladdin's cave floor. Cookware, kitchen knives, glassware, candles, seeds, gifts, textiles, and the Chalk Clothing comfortwear range. The floor visitors lose half an hour to without noticing.
The floor with the longest dwell time. Reviews call it a treasure trove.
The Top Floors range. Solid-pine and reclaimed-timber furniture, dining tables, sideboards, chairs, cabinets, mirrors, signs, the Corona bedroom collection, and beds. Nationwide delivery on the larger pieces.
Nationwide delivery on the larger furniture pieces. Phone the shop for a quote.
The rear-of-shop marquee. Garden tables, chairs, parasols, loungers, and the season's outdoor range, set out under canvas through the warm months of the year.
Open through summer only. Closes once the season ends.
The Proudlock name in Alnwick hardware predates the current shop. Geoffrey grew up in the trade, watching his own father run an ironmonger\'s in the town. In 1979, at the age of 28, Geoffrey opened the first Proudlock\'s on his own account. By the early 2000s the business had grown to five stores across Northumberland and the range had broadened from pure hardware into homewares, furniture, and gifts.
Sally Proudlock joined the board of G.R. Proudlock Limited in 2009 and runs the flagship at 15 Market Street day to day. Three generations of the family on a hardware-store register. Forty-six years of trading on the same Northumberland market square.
The Proudlock name in Alnwick hardware predates the current shop. Geoffrey grew up in the trade, following his own father.
Geoffrey Proudlock opens the first Proudlock's hardware shop in Alnwick, on his own account, at the age of 28.
The family business expands to five stores across Northumberland, and the range broadens from pure hardware into homewares, furniture, and gifts.
Sally-Ann Proudlock, Geoffrey's daughter, joins the board of G.R. Proudlock Limited.
The web shop opens to take phone orders on the smaller lines and to arrange nationwide delivery on the larger furniture pieces.
The flagship at 15 Market Street, three floors plus the summer garden marquee, run day to day by Sally and the team.
“Stocks all the products you could possibly want for your home, from high-quality furniture to pots, seeds, candles and screws.” High Life North, the Little Black Book
The hardware floor is the working shop. Member of Home Hardware Direct, the UK ironmonger trade buying group, with the screws-and-fixings range to match. Three in-shop services run from the ground-floor counter, the kind of thing the high street has been quietly losing for fifteen years.
Key cuttingHouse keys and padlock keys cut at the counter, while you shop the other floors.
Knife sharpeningKitchen knives, chef knives, scissors and blades, sharpened the same day, usually within the hour.
Gas cannistersCalor and Flogas refills, exchanges, and new purchases on the ground floor.
Home Hardware DirectMember ironmonger. The trade range behind the counter, with the back-orders coming through the trade group inside the week.
The fastest answer is the phone, on 01665 602271, Monday to Saturday between 9 and 5. For everything else, the form gets to the shop email. We try to come back within the working day. The shop email is shop@houseandhomeonline.co.uk.
15 Market Street
Alnwick
Northumberland NE66 1SS
On the cobbled market square, in the heart of the Alnwick conservation area, a short walk from Alnwick Castle and the Alnwick Garden. Pay-and-display parking on Bondgate Without and at Greenwell Lane. Buses 470, 473, X15 from Newcastle and X18 from Berwick stop at the Bus Station on Clayport Street, two minutes\' walk from the shop.
The fastest answer is the phone. Ring the shop on 01665 602271 between 9 and 5, Monday to Saturday, with the part you are after and we will go and check it on the shelves before you set off. For the larger lines, the in-store catalogue page on this site shows what each floor stocks. If we have not got the item in, we can usually order it in within the week through the Home Hardware Direct trade route.
Ground floor is the working shop, hardware and ironmongery, plus the local trades: key cutting, knife sharpening, gas cannister refills and exchanges. First floor is kitchenware, cookware, gifts, candles, seeds, glassware, and the Chalk Clothing range. Top floor is furniture, beds, mirrors, and the Corona pine collection. The summer garden-furniture marquee sits on the rear of the building from spring through to the end of summer.
No. The mocks in the proposal show what the rebuilt site will look like, and you sign off on the design before any production code is written. If you have brand assets, I will respect them. If you do not, you will get a coherent visual language out of the project and own it afterwards. We can also work together to get the vibe you want into the website, and I will make sure it is SEO optimised.
Yes, all three. House and padlock keys are cut at the trade counter on the ground floor. We handle Calor and Flogas cannister refills, exchanges, and new purchases on the ground floor too. Kitchen knives, chef knives, scissors, and blades go to the sharpening service the same day, usually within the hour while you shop the other floors.
Yes. The web shop launched in 2018 specifically so that the larger furniture, dining tables, sideboards, beds, the Top Floors range, and the Corona collection can be delivered nationwide. Phone the shop for a quote on delivery to your postcode and we will work out the lead time and the carrier.
No, the marquee is a summer fixture only. It opens in spring once the weather settles and closes once the season ends. The indoor garden range, seeds, tools, and smaller outdoor lines, stays on the ground floor through the winter.