Built by Corey →  See the live rebuild
Proposal · prepared for Proudlock's House & Home · 19 May 2026

A few specific fixes for houseandhomeonline.co.uk.

Proudlock's House & Home · Alnwick, Northumberland · website rebuild

I rebuild small-business websites in my spare time, free, for prospects I think are leaving conversions on the table. Three things stood out in ten minutes on the live houseandhomeonline.co.uk on a phone. The three findings are below; a working rebuild of the homepage is at /preview/.

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15 Market Street · Alnwick · since 1979

Three floors of family-run hardware, homewares and furniture, plus the summer garden marquee. Open the live preview ↗

Three findings · in order of impact

What stood out on the live site, on a phone, in ten minutes.

Each finding has a sentence on what I saw, and a sentence on what the rebuild does about it. The rebuild itself is at /preview/.

01

The meta description says "two inspiring floors". The shop is three floors plus a summer marquee.

The current home page meta description reads "Discover Proudlock's House & Home in Alnwick, Northumberland. An Aladdin's cave of furniture, homewares, gifts, and kitchen essentials across two inspiring floors." Every other source about the shop (the Home Hardware Direct store listing, the High Life North feature, the TripAdvisor reviews, the in-store catalogue page on the shop's own site) describes the shop as three floors. The Shopify Open Graph card carries the same incorrect copy when the link is shared.

After rebuild  ·  The rebuild leads with the three-floor department layout as the structural hero. The meta description, the og:title and og:description, the homepage H1, and the JSON-LD HomeGoodsStore / HardwareStore description block all say the same thing. The single distinctive of the building is the count of floors and the marquee; the site should not contradict itself on that.

02

No floor-by-floor directory anywhere on the site. The first question a first-time visitor asks ("what is on which floor") goes unanswered.

Reviews of the shop consistently describe the experience of walking in and discovering the range floor by floor. A first-time visitor driving in from the coast or stepping out of Alnwick Castle wants to know, before going in, whether the screws are on the ground floor and the beds on the top, or whether the cookware floor is worth fifteen minutes on its own. The current site has no map, no directory, no floor-by-floor layout block. The "in-store catalogue" page lists categories alphabetically with no spatial grouping.

After rebuild  ·  The rebuild gives the three floors and the marquee their own structural block on the homepage. Each floor named, each one's departments listed, each one with a single representative photograph. A visitor who lands on the homepage can answer the "what is on which floor" question in five seconds without leaving the page.

03

46 years of family trading is one click deep behind "Our Story" and never surfaces on the homepage.

Geoffrey Proudlock opened the first hardware shop in Alnwick in 1979, following his own father into the trade. By the early 2000s the family had grown the business to five stores. Today the flagship is run by Sally Proudlock, Geoffrey's daughter. Three generations of Alnwick ironmongers. None of that appears on the homepage. The founding year, the family names, and the succession story all live one click into "Our Story", and the meta description never references them. The 46 years of trading is the trust signal a visitor weighing whether to drive in from the coast actually wants.

After rebuild  ·  The rebuild gives the heritage block a position on the homepage with the green backplate, alongside the family photo, the founding year typeset as a numeric, and Sally and Geoffrey both named in the lede. The "since 1979" badge sits in the hero eyebrow. The JSON-LD foundingDate field carries the same year. Three generations gets a single line of credit it does not get on the current site.

Pricing · fixed, one-off

One price for the rebuild, one for hosting and care.

£2,000 Fixed for the rebuild, one-off. £150 Per month for hosting and ongoing care. £50 Optional. Embedded chatbot trained on FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Northumberland builds this quarter, and first confirmed wins the slot. If I do not hear back by 29 May, the proposal site comes down.

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